Online marketing is one of the more important aspects of a successful business, large and small alike. In fact, it’s the one area you should spend the most time on when you’re developing a freelance marketing plan for your business. For freelance graphic designers, web designers, web developers, or other freelance creatives, a strong online marketing push in the beginning of your freelance career could be THE factor upon which your future rests. Sure, you gotta have skills too, and people skills, and so on and so forth. But if all of these other aspects are in place but no one can find you, well, then, you may as well be stuck in a hole.
Even if you are one of the lucky few graphic designers who gains clients right away from referral after referral until the end of your days, you still need some basics in place just in case your referrals decide to look you up before trying you out. A strong and positive online presence usually gives the impression that you are an expert in your field. But how, exactly, is a strong and positive presence on the web achieved? The answer to this question can be found in the resources below, and the exciting part is that they are all fabulously free.